How to make your song viral
Case study: Old town road - Lil Nas X
Rodolfo Gug
Hello Singers!
If you don't know already, the song "Old Town Road" is about to reach 250 million views and if you haven't heard it yet, you soon will.
But why is this important? Well, first of all because his success was nothing more than a well planned, inexpensive and organic marketing strategy and Lil Nas X was not even a signed artist at the time of release (which is huge if you consider that the song is even bigger than Drake's "in your feelings, and in less time"
Nevertheless, this achievement is not just luck but an exercise of his experience on making viral content.
Ill leave a link below on the video that explains it all but, the point to meditate here is the following: Combining good songs and simple online tools it is getting easier to create big impact overnight and with no previous record label commitments! This is a game changer for the history of music making.
I hope this inspires you to keep writing and seeking to improve your voice in the weeks to come!!
How do you think a new singer could apply what was discussed today to go viral?